The Team
Our team is more than a group of marketers—we are community builders and storytellers committed to helping local businesses thrive. Each account executive serves as the bridge between our clients and the full range of creative services we offer, from web design and branding to social media and advertising. Guided by values of integrity, innovation, service, and growth, we approach every project with the goal of amplifying authentic voices and delivering measurable results. Our discovery process ensures we truly understand each client’s needs, priorities, and vision, allowing us to craft strategies that not only drive revenue but also strengthen El Paso’s vibrant business community.

James Pleasant II
Director of Business Operations
James Pleasant II specializes in business systems and operational strategy. He leads projects, streamlines workflows, and integrates technology to enhance efficiency, ensuring the agency and its clients achieve smarter, measurable results.

Jean Carlo Sanchez
Creative Director
Jean Sanz is a filmmaker, and strategist with expertise in brand storytelling, content creation, and video production. With a foundation in film, business, and cyber justice, he blends design and narrative to deliver impactful campaigns across media.

Caleb Lara
Founder
Caleb Lara is a digital marketing expert, award-winning filmmaker, and photographer based in El Paso, Texas. With over a decade of experience in marketing strategy, content creation, and analytics, he has built a reputation for blending culture, and creativity with data-driven results.
Let’s Build Something
Rooted in El Paso’s rich culture, we create strategies that honor our community while building brands that last.