Marketing Tools
Tools and Resources for Digital Marketing in El PasoLocal growth in El Paso starts with visibility. By combining smart digital marketing and SEO, small businesses can attract more customers, build trust, and compete with bigger brands right here at home.
Tools for Marketing in El Paso
Local Audience Estimator (TAM → SAM → SOM)
Enter your best-guess percentages to size your realistic market. (TAM = total market; SAM = people who could use you; SOM = your 12-mo capture.)
Optional: quick revenue view
Local Audience — TAM → SAM → SOM Estimator
Quickly size your real local market: enter total market, addressable, reachable, and capture % to get TAM, SAM, and 12-month SOM (with an optional revenue view). Great for sanity-checking goals and where to focus.
Bilingual Opportunity Meter
- AOV = avg dollars per order (revenue ÷ orders).
- Monthly Traffic = pick one channel (site visits, walk-ins, or calls).
- Baseline Conversion Rate = % that buys now (conversions ÷ traffic × 100).
- Expected Lift = relative % improvement (2.0%→2.2% is a 10% lift).
Logic: revenue gain = traffic × baseCR × lift × AOV.
Marketing Impact ROI Calculator
Estimate the extra conversions and revenue you’ll get from a conversion-rate lift. Input AOV, traffic, baseline CR, and expected lift to see baseline vs. new conversions and the incremental dollars.
Google Business Profile Scorecard
Check completeness and maintenance of your GBP. Higher scores generally mean more visibility & trust.
Why these matter
- Consistent NAP avoids duplicates and helps algorithms trust your listing.
- Correct categories determine where you can rank.
- Higher rating improves selection; 4.5+ is a common tipping point.
- Replying to reviews signals responsiveness and builds trust.
- Fresh reviews outrank old ones; steady velocity beats bursts.
- Weekly posts show activity and can convert from discovery.
- Recent, varied photos (interior, exterior, team, products) aid choice.
- Q&A answers remove buyer friction right in the SERP.
- Accurate hours reduce wasted clicks/calls and bad reviews.
- Messaging/booking reduces friction and improves conversion.
Prioritized fixes
Google Business Profile Scorecard (Full)
A weighted checklist for your GBP health. Enter NAP consistency, categories, rating, review responses/velocity, posts, photos (and more) to get a 0–100 score, letter grade, and a prioritized fix list that drives more calls.
Google Business Profile Scorecard
Check completeness and maintenance of your GBP. Higher scores mean more visibility & trust.
Prioritized Fixes
Why these matter
- NAP: consistency prevents duplicate/confusing listings and ranking loss.
- Categories: correct primary + a few relevant secondaries boost discovery.
- Photos: frequent, real photos increase CTR and calls.
- Posts: steady posting signals freshness and adds more entry points.
- Responses: fast, thoughtful replies drive trust & conversions.
Google Business Profile Quick Checker (Mini)
A 60-second readiness score for your GBP. Set NAP, category coverage, photos, posts, and review response % to see your score and top 2–3 fixes you should do first.
Keyword Value Estimator
See projected monthly revenue from ranking for a keyword.
Keyword Value Estimator
Turn search volume into dollars. Enter monthly searches, expected rank CTR, site CR, and AOV to see projected clicks, conversions, and revenue for a keyword—so you know if it’s worth chasing.
CAC Payback Period
How fast marketing “returns” cash via contribution margin.
CAC Payback Period
See how fast marketing pays you back. Input CAC, ARPU/AOV, margin, and purchase frequency to estimate monthly contribution and months (or days) to payback.
Subscription / Repeat LTV (Churn Model)
Estimate lifetime value using ARPU, margin, and monthly churn.
Subscription/Repeat LTV (Churn Model)
Estimate customer lifetime value for memberships or repeat buyers. Enter ARPU, gross margin, and monthly churn to get LTV plus an expected tenure—so you can set smart CAC targets.
Discount Profit Impact
When does a sale help—or hurt—profit?
Discount Profit Impact
Test whether a sale helps or hurts profit. Plug in AOV, margin, discount, conversion lift, and optional sessions to see profit per visit, total profit change, and the lift needed to break even.
Video → Site Impact Estimator
Estimate revenue a video generates after viewers click to your site.
Video → Site Impact Estimator
Translate views into dollars. Enter views, average watch, CTR to site, site CR, and AOV (optional gate) to see eligible views → clicks → conversions → estimated revenue.
Break-Even Ad Spend
- AOV = average order value (revenue ÷ orders).
- Margin = % of revenue left after costs (gross).
- Conv. Rate = % of clicks/visits that buy (conversions ÷ sessions × 100).
- Sessions/Clicks = monthly traffic (optional).
- Current Ad Spend = your monthly media budget (optional).
Logic: allowable CPA = AOV × margin; allowable CPC = allowable CPA × conv. rate. Break-even monthly spend = sessions × allowable CPC.
Break-Even Ad Spend Calculator
Find your safe CPC/CPA and monthly budget. With AOV, margin, CR, and optional traffic & current spend, it returns break-even CPC/CPA and a break-even monthly spend cap.