Tools
Free marketing tools
Ten calculators built for El Paso businesses. No email wall — real answers you can act on today.
Local Audience Estimator
How big is my real local market in El Paso?
Size your realistic opportunity: total market, serviceable market, and 12-month revenue potential (TAM → SAM → SOM).
Open tool →Marketing Impact ROI Calculator
What would a better conversion rate be worth per month?
Compare baseline and improved conversion rates to see incremental conversions and revenue.
Open tool →Google Business Profile Scorecard
Is my Google Business Profile set up well enough to rank and be chosen?
A weighted 0–100 score across NAP consistency, categories, reviews, posts, photos, Q&A, hours, and messaging.
Open tool →GBP Quick Checker
What two or three things should I fix on my Google profile first?
A 60-second readiness score with your top two or three priority fixes.
Open tool →Keyword Value Estimator
Is this keyword worth chasing?
Convert search volume into projected revenue using rank CTR, conversion rate, and order value.
Open tool →Max CAC Calculator
How much can I afford to spend to acquire a customer?
Work backward from lifetime value and margin to a safe maximum acquisition cost.
Open tool →CAC Payback Period
How fast do I earn back what it costs to win a customer?
Estimate months to recover acquisition cost from margin-adjusted revenue per customer.
Open tool →Discount Profit Impact
What discount can I safely offer without hurting profit?
Test whether a promotion helps or hurts, including the break-even sales lift it requires.
Open tool →Video → Site Impact Estimator
If this video gets 50,000 views, how much money will it drive?
Translate views into clicks, conversions, and revenue.
Open tool →Break-Even Ad Spend Calculator
How much can I pay per click and still break even?
Find your maximum sustainable cost per click and monthly budget from order value, margin, and conversion rate.
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