Portfolio
Our work
Since 2018 we've produced television, film, photography, and digital campaigns for El Paso businesses — and built the websites and platforms below. Here's a sample of live work, what clients say, and the channels where the rest lives.
Selected work
Sites and systems we've shipped.
A few live projects — from a bilingual news platform to a campaign operating system. Every one is online; click through and look.
- Arturo CampaignOS
Custom platform · AI systems
Arturo CampaignOS
A bilingual campaign operating system that unifies strategy, research, field operations, finance and daily execution in one evidence-based command center.
Visit site· arturo-os.com
- CityBeat Magazine
Content & media platform
CityBeat Magazine
A bilingual local-news and events platform with a business directory for El Paso, Las Cruces and the borderlands.
Visit site· citybeatmag.com
- eMOTION Talk
Education platform
eMOTION Talk
A brain-health education platform for Dr. Karina Mendoza — a TMS learning center and a daily self-tracking tool, built for medically responsible education.
Visit site· emotiontalktv.com
- El Paso Freemasonry Network
Organization website
El Paso Freemasonry Network
A district website for the Grand Lodge of Texas, District 60 — a lodge directory and a public-events calendar for the El Paso fraternity.
Visit site· elpasofreemasonry.com
- Arcoíris Fine Bakery
Small-business website · online ordering
Arcoíris Fine Bakery
A bilingual ordering site for an El Paso custom-cake bakery — occasion-based browsing, a signature-flavor menu, and online reservations.
Visit site· iris-84999.web.app
- Havana Restaurant & Bar
Hospitality website
Havana Restaurant & Bar
A bilingual site for a Cuban-Latin restaurant, tequila bar, cigar lounge and live-event venue in Canutillo — menu, reservations and events under one roof.
Visit site· elioos.web.app
What clients say
Real reviews from El Paso businesses.
“I'm so thankful to Elevate El Paso for creating such a beautiful and professional website for my business. They truly understood my vision as an immigration consultant and paralegal services agency, and even captured amazing photographs.”
“I've had the pleasure of working with Caleb Lara from Elevate El Paso in multiple capacities—podcast interviews, collaborative videos, and more. Caleb is truly one of the most knowledgeable individuals.”
“Very knowledgeable and a pleasure to work with… very fluent on the camera. Will work with Elevate El Paso anytime.”
Where the work lives
Who makes it
Caleb Lara
Founder
Digital marketing expert and award-winning filmmaker and photographer with over a decade of experience, blending culture and creativity with data-driven results.
Jean Carlo Sanchez
Creative Director
Filmmaker and strategist specializing in brand storytelling, video production, and content creation, with a background spanning film, business, and cyber justice.
James Pleasant II
Director of Business Operations
Operations and systems specialist who leads projects, optimizes workflows, and implements technology that boosts agency and client performance.
What we produce
- Website Development
- Content Development
- Social Media Management
- PR & Community Outreach
- AI Systems Integration
- Strategy Consultation
- Business Startup Consulting
- Political Strategy
- Cross-Border & Bilingual Marketing
- SEO & Local Search
- Data & Analytics